Even in an era where digital marketing is king, marketers can still leverage printed advertising materials to reach their target audience. Using physical marketing collateral can help to strengthen an emotional connection with consumers and create brand awareness. It can also make an impact that goes beyond simply grabbing attention; scientific studies have shown that […]
Embroidery is a premium form of custom apparel decoration that can add value to high-end products or to products that are difficult to screen print. It can also be a great way to create a brand or product line that offers customers an exclusive, premium experience. Adding embroidery to your POD store can help you […]
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Promotional products are an excellent way to spread brand awareness. Promotional items can help build morale among staff, and they can help shape the company culture and build community relations. When chosen well, promotional products can turn employees into brand ambassadors. They can also remind employees of the company’s mission. Unlike digital ads, promotional products […]
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Whether you are an aspiring designer, a seasoned artist, or just a creative entrepreneur looking for the next big thing, there are a number of ways you can make your print shop a success. For starters, it’s important to have a business plan. Not only will it serve as an operational guide during the start-up […]
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